Hiring a Digital Marketing Agency in Jamaica: What to Expect, What to Ask, What It Costs

Plenty of Jamaican businesses have paid an agency for months and got a nice-looking page and no customers. Here is how to avoid that.

Ask these five questions first

1. "What number will you report every week?" If the answer is reach, impressions or followers, walk. You want conversations, leads, cost per lead.
2. "Who owns the ad accounts and the page?" You should. Always.
3. "What happens in the first two weeks?" Tracking, landing page, daily tuning. If they go straight to "content calendar", they are selling activity.
4. "Show me one Jamaican client's cost per lead." They do not need to name the client; they need to know the number.
5. "What will you tell me if it is not working?" The honest ones have an answer ready.

What fair prices look like

Social media management in Jamaica runs around J$25,000–35,000 a month for a small business. Google or Meta ads management is usually a flat fee plus your ad budget paid straight to the platform — be wary of anyone who wants the ad money sent to them. Google Business Profile management is about J$10,000 a month. B2B outreach done for you is about J$25,000 a month. Google or Meta ads management starts around J$25,000 a month plus the ad budget. Pay-per-lead arrangements exist for businesses that can answer leads fast.

What a good first month produces

Tracking that works, a landing page that converts, two or three campaigns live, a weekly note you can read in a minute, and a cost per lead you can compare to last month. Not a logo refresh.

Red flags

• Guaranteed rankings or guaranteed leads with no definition of a lead
• Long contracts with no exit
• Reports full of screenshots and no numbers
• No conversion tracking on WhatsApp
• Ad spend paid to the agency, not the platform

How we work

IslandLeads is the marketing arm of Ezy Web Pro, a Mandeville software company that has built and run its own customer-getting system for years. Month to month, you own everything, one weekly note, and we say when something is not working. Start with one service, add the next when the first one pays.